CoffeeTurnover
Product number:
Work-KU-17.06.2025
CoffeeTurnover
Topic: Developing products and optimising sales
- Sales sources for coffee businesses (B2C, B2B, events, training)
- Product range design: coffees, preparation methods, additional offers
- Price calculation based on cost of goods and marketability
- Sales promotion through sensory appeal and storytelling
- Group work: development of a work portfolio
Practical exercise: Creating a product strategy for a roastery or shop - including costing and addressing target groups
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